Navigating the UX Jungle

There are very few known techniques that can accurately and consistently shape a good UI/UX. Though most of the companies are spending a lot in deciding the colors and bars on the screen, frankly beauty comes second. It’s a known fact that users resist change. How can you stage the changes in a way that’s beneficial to your company in terms of revenue, inbound marketing, customer acquisition, more customers, and not offend customer enough that they make a massive exodus to your competitor.

While testing for such changes what should be your testing strategy? Is performance an additional testing or a required feature? Is testing UI enough? What is UX and how are UX and UI related? How do you accommodate a subject as vast as User Experience in smaller cycles of Agile projects.

The idea is to make the customer happy, make them feel smart and save them from feeling like a fool or confused. In the session, we will go through real world apps and their stories of evolving UI and UX and how that impacted User Experience for better or worse.

Overall, building your creative confidence in your application and understanding that the name of the game is Emotion.

Session Takeaways:

  • Understanding UI and UX – their relationship.
  • Basics of User Experience Design.
  • Testing Strategy for UI / UX.
  • Different doors for different emotions.
  • Real world examples with popular apps to understand what is a good user experience design and how users react to change.
  • Implementing UX strategies in Agile world.

Agile Test Strategy
Location: Carlisle Date: October 7, 2015 Time: 11:30 am - 12:30 pm Smita Mishra Smita Mishra