The dramatic upward shift in the number of applications – from web to mobile to wearable to beyond – has increased the importance of users’ definitions of quality. In today’s apps economy, users decide which apps win and which lose out, as they drop their long-time favorites after even just one sub-par experience. Today, understanding how apps function under different conditions can be the difference between brand success and failure. Steve Moses of Applause will provide a deeper dive on qualitative and quantitative information, analysis, and real world examples of the issues QA professionals face and how to best solve them. He’ll discuss how a well-designed mix of testing SDKs, testing under real world environments and easily-accessible test automation can help improve the ever-present challenges that come up in testing when speed, cost, and risk are delicately balanced in the name of launching great apps that please users, testers and developers alike.